When was the last time you Googled your name? If you have to think about that, you haven’t done it recently enough. So take a moment to open a new tab in your browser (that’s CNTRL+t if you’re on PC) and Google your name!! What about your company name? Have you searched that?
It is important to search the internet to see if people are talking about you or your brand so that you can respond. It amazes me to no end that I see conversations all day long on Twitter about brands and the companies are not responding to these comments! On Facebook too. These are warm leads sitting on a silver platter being delivered to you!! Even if they’re negative comments, that means you have the opportunity to respond to these comments and turn a dissatisfied customer into a happy one!! Where else do we have the luxury of doing this?
Do you have time to go to Google every day and search your name? I sure don’t! Here’s a little secret… go to http://Alerts.Google.com and enter in your gmail (or email address mapped through Google Apps) and set up alerts for your name, your company name, your industry, areas of interest to your clients, etc. Google will email you a digest of the search findings based on a whole Internet search daily, as they come in, or weekly, depending on your choice!
*hint* If you’re looking for content to post on social sites, this is an excellent way to find articles, blog posts, etc. to link to! Ex. if you are a chiropractor, set up Google alerts for chiropractic, spine, holistic health, etc. You can always delete alerts that aren’t serving you well.
Do you use Google Alerts? If so, we’d love to hear about the other uses you have for them or what you like most about them! Let us know, comment below!