The Mistress of Social Media™ Meghann Conter here with another social media update! LinkedIn Endorsements was added in late September, 2012, and is a feature that allows you to recommend the skills and expertise of your LinkedIn connections. You can endorse them based on the skills they have listed on their profile or you can suggest other skills you believe they should list on their profiles! When someone endorses you, you’ll receive an email (if you have your appropriate email attached to your profile of course) and you can then go and return the favor!
When someone endorses you, it shows up on the LinkedIn news feed which increases your exposure and the likelihood of someone visiting your profile, and then calling you to do business with you!
It’s a good idea to get endorsed, so get out there and endorse your connections; hopefully they’ll return the favor!