Meghann Recommends

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Peg Calvario Gets Clear On One Thing: How to Attract Ideal Clients

For 25 years Peg Calvario (PegCalvario.com) worked with her husband to run their family-owned business in the fitness industry. After selling that business five years ago she decided to move on to a new venture—coaching for professionals—but was surprised when her marketing didn’t come as easy as before.

“I had a lot of experience in social media and writing blogs from my former business, but this time around I couldn’t seem to find my voice,” Peg said. Peg Calvario

Then Something Pivotal Happened – Identifying a Tribe

Meghann Conter’s coaching clients almost always go through a vigorous tribe-identifying process. Peg was no different. While we did work together on messaging, social media profiles, and zeroing in on potential clients with email capture forms and teleclass development, each of those pieces hinged on identifying her new tribe: GOAL-DRIVEN PROFESSIONALS.

“Now I can articulate a crystal clear message to my tribe, especially as it relates to my process. And, as a result, my content marketing comes so much easier and faster,” Peg explained.

Social Media Marketing Is Only What You Can See. What About What You Can’t See?

I may be the Mistress of Social Media® and believe strongly in the power of social media, but I also believe that success does not lie in social media alone. That’s only the piece your clients can see.

The pieces they can’t see are what drive your business. I’m talking about a marketing foundation (messaging, voice, packaging, pricing, promotion methods and processes) you can stand on and a marketing plan you can execute easily. Once you have these two items in place, the magnetic content—and the financial results—will come…just like it did for Peg.

Peg said she now feels better about her marketing and being able to implement it with greater ease, but it’s more than that. The results speak volumes.

Her SEO has improved thanks to targeted blog posts. In fact, she recently got a call from the US Naval Safety Center, an outstanding opportunity, after they found her website. On top of that, she has acquired clients from both Facebook and LinkedIn since sprucing up her profiles with content that attracts her ideal clients.

“Meghann over delivers,” Peg said. “She consistently provided value, even sending me notes from our meetings, and connecting me with valuable resources, and was never someone who focused on cost. She really did a great job.”

Peg Calvario

Brenda Abdilla, Successful Career Coach Transforms Her Marketing with the Mistress

Client Spotlight: Brenda Abdilla and A Magic Social Media Strategy

In the spring of 2013, Career Coach Brenda Abdilla and her team planned and subsequently cancelled six workshops designed to promote her new book and MOMentum Mastermind Group. All six of the cancellations were due to low registration numbers.

Brenda Abdilla Headshot  1 2011Brenda knew she had identified an untapped market – moms unsure of what they should do work-wise – and she knew there was demand for career coaching and camaraderie among moms. That’s what frustrated her the most. She could see the promise land, but her wheels were stuck in the mud.

Meanwhile, Brenda continues to operate a highly successful career coaching practice -http://managementmomentum.net and was launching this mom coaching business alongside, because she is so passionate about it.

I started working with Brenda in May. After establishing a contemporary marketing strategy aimed at targeting the right tribe with the right offers, we managed to promote a June workshop and fill it with moms (new clients), fast.

“I’ll never forget that first meeting with Meghann when she put her hands to her head and said ‘call it this, delete that, and change this,’” Brenda explained. “It was so clear to her that we had confused our audience with our content and approach. Her advice literally worked like magic.”

Turns out marketing strategy using various marketing mediums to execute it isn’t actually magic. It’s more about speaking to your tribe (that specific group of people to whom you speak and with whom your product/service resonates). Here’s some specific actions Brenda and I identified that led to a revitalized marketing environment and workshop sign-ups:

  • Determined Brenda’s goals and objectives for her two companies.
  • Developed or re-developed website copy, blog posts, and email marketing.
  • Surveyed best clients and implemented an online assessment.
  • Created free telecalls and quarterly workshops to feed mom’s groups.
  • Restructured the mom’s group format.
  • Determined the roles for and hired two moms whose sole responsibility was to grow the groups.

 

All of this allowed Brenda to focus her attention on what she does best: high-level career coaching through http://momentummanagement.net while at the same time fueling a huge passion of hers to help mothers in career transition. She’s got an awesome book, you should read it (if you’re a mom in career transition of course).

What's Your Lane by Brenda Abdilla

What’s Your Lane by Brenda Abdilla

Brenda will tell you that prior to working with me she was already using social media, writing blogs, creating email newsletters, but, as she later learned, she was using all of these without a strategy. Her tactics had only gotten her so far and she was ready to get some return on her marketing investment. That’s what it’s all about, right?

“It felt good to know that the advice Meghann gave me was not the same advice she gives everyone,” Brenda said. “It was so obvious she had studied my brand and industry. She was the clear voice I needed.”

Looking for New Ways to Serve your Target Audience and Make Money? Try Affiliate Marketing!

In case you haven’t yet tapped into it, affiliate programs can be a *great* source of additional income for anyone who has a sphere of influence.

How big does that sphere of influence have to be you ask? Well, if they are like-minded and share similar interests, it doesn’t have to be very big at all – maybe a couple hundred people. The more important question is – how influential are you to that sphere of influence?

Where to start? Are there products/services/providers you LOVE? Chances are, they have an affiliate program. Go to their website and look. Probably near the bottom of the home page, sometimes near the top. There could be a link that says “Affiliates” or “Referral Partners” or “Referral Partner Program.” <see example illustrations at the bottom of this post> Click that link and find out how to sign up to be an affiliate. If you don’t see a link, and you believe that the company is big enough to have a program, send them a message via the contact form on their website.

As you blog/post on Facebook/Twitter/LinkedIn, etc and speak about your daily life and interests, you can insert your affiliate links and when someone clicks your link to find out more, their IP address is generally “hard coded” to your link and whenever they return to the site to make purchases, you get an affiliate commission. Typical affiliate programs pay 20-50% commission on the products bought through your affiliate links! In some cases, that can mean some serious dough!

And, think you don’t have time to recommend these products? WRONG! Most quality affiliate programs give you sample posts/tweets to use which you can use to promote their products and just insert your affiliate link. Then you can use a tool like Hoot Suite to schedule posts to go out on your various social networks, or include them in your email updates, or blog posts.

**Things to Note**

  • The more of an ‘invitation’ that you are to these products and programs, the more effective you will be. Natural communication about them rather than straight promoting
  • Keep in mind that when promoting on social media, you should only promote less than 20% of the time that you are online. If you ‘use’ your online networks strictly for promotion, your sphere of influence will stop paying attention to you. Use a majority of your posts to provide value and engage your audience.
  • Know that in order to get people to click on your affiliate links and take action, you may need to post things several times on a variety of the social sites you participate in. This isn’t a ‘post it one time, make a million dollars’ gig. Although, anything is possible!
  • Ask yourself if the products/services that you would like to recommend from a certain provider will resonate with your tribe
  • The more connected you are in various niches, the easier this will become. For instance, being an active member of a hiking group online and then evaluating hiking equipment and sharing that info within the hiking group will be more effective than just posting it to all of your Facebook friends in general.

Enjoy playing with this, it can be a really fun way to make extra income!! There are people out there who make a tremendous living from just affiliate marketing alone!

Here are a few affiliate programs I participate in and recommend:

Rikka Zimmerman, Consciousness Facilitator, World Changer, click here.

REI, Inc. (Recreational Equipment, Inc.), for the best in outdoor equipment, click here

Certus Professional Network, Denver’s best Networking Organization, click here.

Social Media Manager School, quality training program to turn you into a social media manager, click here.

 

REI affiliate program, REI.com

REI affiliate program, scroll to the bottom of REI.com

Rikka Zimmerman's referral partner program

Rikka Zimmerman’s referral partner program, scroll to the bottom of RikkaZimmerman.com

Home Remedies for Removing Fruit Flies

I had to write this blog post because these dang insects are driving me nuts, I’m sure there’s someone out there in my tribe who’s getting driven nuts by them too! I will let you know which remedy works best!

Best Bootcamps in Denver, Blunt Force Training

I see a lot of posts for bootcamps that say things like “no more excuses,” “blast your fat,” but really none of that language appeals to me. What I love about Blunt Force Training is that the trainers are personable and they care about you and what you want to create in your life, there is a great community of like-minded people who are fun to work out with, they have a sports chiropractor and a somatic specialist (a massage therapist that is skilled in helping people with injury elimination and performance enhancement) on staff and in the building to get you to your optimal self, and they offer bootcamps nearly every hour of every day and never repeat the same work out. Oh, and they have yoga and kickboxing too.

So, I guess if they had to advertise like traditional gyms they could be the “all around best, most encouraging, fun, creative, supportive and all-inclusive gym in Denver.” Your first visit is always free, so head to http://Blunt-Force.com and check out the schedule. You won’t regret it!

 

 

Yes, I'm willing to show sweaty pictures of myself, that's how awesome this gym is!

Yes, I’m willing to show sweaty pictures of myself, that’s how awesome this gym is!

 

 

 

 

That's me in the pink jumping!

That’s me in the pink jumping!

 

 

 

 

 

 

Sledgehammer!

Sledgehammer!

Push it

Push it

 

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Sometimes we’re even synchronized!

What’s up with these hackers??

Many of the people I follow on Twitter have been sending errant tweets obviously not created by them, and the Facebook messages I’m getting from my friends definitely aren’t coming from my friends. Recently a friend of mine lost her entire profile because someone hacked in, changed the security questions, and then shut the profile down, making it irrecoverable. What the heck is going on? Do people have nothing better to do with their time than cause problems and frustrations for others by hacking systems?! Rather than focusing on the problem, I’d like to suggest a couple of simple, and yes – obvious solutions that we all tend to forget about which can keep us from being at risk:

 

    1. Change your passwords every 3 months. I know this can be tedious, however, it really does make a difference. I recommend that you change them quarterly and keep them consistent throughout all of your social networks, email, websites, bank logins, etc. Or if you are required to have some passwords which are more lengthy, alternate between two. If you are a person who likes to use a variety of passwords, try using an online password storage system such as Last Pass.
    2. Help others. If you notice crazy messages coming from your online connections, let them know right away so that they can put a stop to the problem. If it doesn’t seem like their messages or posts, it’s probably not them.
    3. Download your Facebook profile every 3 months. Facebook gives you the ability to back up your profile and archive your data: timeline info like posts you’ve shared, messages, photos and more. Just in case you ever lose your profile somehow, at least you’ll have photos and other important data saved. Here’s how you can do this:

From Facebook: You can download your information from the Account Settings page.

  1. Click the account menu  at the top right of any Facebook page
  2. Choose Account Settings
  3. Click on “Download a copy of your Facebook data”
  4. Click Start My Archive

Because this download contains your timeline information, you should keep it secure and be careful when storing, sending or uploading it to any other services.

 

To further assist you in keeping your account safe, and your identity safe, I recommend two additional things:

  1. Don’t show your year of birth. When it comes to your social networks, opt to not show your birth year on your profiles. This information is required to set up your profile (and you should use your real date of birth), but a full date of birth is information you do not want people to have access to easily. Simply select the option not to show your birth year on your profile.This is important on Facebook, and LinkedIn.
  2. Don’t install apps you don’t trust.  Using certain Facebook apps could allow your data to be transferred to a third party without your knowledge. Make sure before clicking “allow” for an app on Facebook, that you research whether or not it’s a trusted app.

Because this download contains your timeline information, you should keep it secure and be careful when storing, sending or uploading it to any other services.

 

These are just a few simple suggestions to help keep your content and your information safe. Do you have other suggestions? I’d love to hear them in the comments below!

Networking – Don’t Be a Card Collector

Are you one of those people who’s Networking- Phobic? Perhaps you’ve been attending networking events for a while now and haven’t seen the results you would like to see? I’ve developed 5 easy steps for you to follow to get your networking actually working for you! This is #1.

1. Approach networking from a relationship building standpoint – don’t be a “card collector”

I can always sniff out a new networker (and yes, I will admit, I was one 4.5 years ago!)  They’re the ones who approach you, business cards in hand, ready to thrust their card into your hand as fast as you’ll receive it. The conversation always starts with “so what do you do?” And they will usually speak about their incredible business or the new product that you’ve just got to try until your ears bleed. If they pause to ask you a question, you may be lucky to get in a short response before the topic of conversation returns to them. Then they will go back to their office and promptly enter your email address into their email newsletter database and begin the slow, painful drip of unwanted messaging ‘convincing’ you of your extreme need for their product/service, which is of course, the greatest thing since sliced bread.

Ok, so maybe I exaggerate a little, but I’m really not too far off!

What if we all approached it from a different space? What if we all cared more for the individual standing in front of us than the 2×3 piece of cardboard with their contact information? What if going to a networking event was a pleasant endeavor, filled with a series of delightful “getting to know you” conversations and, perhaps, a few commenced relationships? What if you let your intuition (yes, that inner energetic GPS) lead you to speak to certain people and begin to get to know them for the uniqueness they be?

Have you ever approached someone at a networking event and asked “so, what have you done that’s fun for you lately?” or “What’s the thing that has you most excited about life right now?” Give it a shot — try to ask a question that has nothing to do with business and see how that person responds. Then, let your intuition guide you to stay and chat some more, or move on to the next intriguing, authentic being. Chances are, you’ll feel much better about the conversation as a whole and if you’re lucky, you’ll have the beginnings of a great KLT (Know, Like & Trust) relationship — one that may actually turn into a great referral partnership, a friend, or possibly even a client!

I definitely recommend you try out a Behind the Moon networking event; I think you’ll find that this style of networking reflects exactly what I’m talking about! No membership is necessary but there are definite advantages to being a member! Check out the membership application here: BTM Memberships

 

 

 

 

 

 

 

 

What do you think? What makes for a pleasant relationship-building experience when you network? Ideas??

Coming out of Darkness and Overwhelm into Happiness and Joy

How much easier can spreading consciousness be?? One of my favorite clients is Rikka Zimmerman and working with her and attending her classes, I have already experienced such amazing shifts in my life. Some of the areas I’ve done complete 180’s in: Relationship, Business, Money, Health, just to name a few.

Why am I blogging about this? I am an entrepreneur. Many of you reading this may be also. So here’s my story. January 2011 I was overwhelmed beyond belief. As an entrepreneur, I was always ‘broke.’ I was barely sleeping because I felt that I had to work a ton in order to ‘get to the next level and make money.’ I was dating energy sucker after energy sucker. I cried pretty much all the time, depression was the ‘new black’ for me. Feeling fat and gross, completely stressed out, lacking energy at all times and feeling… well… devastated.

What if all that was required was choosing change. If I was myself a year ago reading this blog post, I would likely have said “it’s not that easy Meghann, you have no money and you’re not courageous enough.”

And here’s what I’d say to my January 2011 self:

  • Stop cutting off your awareness – you know, that gut feeling inside that helps you know what to do and what not to do
  • Start trusting your KNOWING. Yes, you know.
  • Get out of judgment – of myself, my body, and others
  • Stop hanging out with people who don’t contribute to you going in the direction you have chosen to go. I always remember this quote “you are the sum of the 5 people you hang out with most.”

The results I have achieved thus far using Rikka’s teaching and my knowing because I have chosen to use them on a daily basis have resulted in the gift of my life, completely redesigned and rejuvenated. I have gained courage I never thought I had to do things like: go out on my own in business and be the potent captain of my own ship, resulting in exponentially increased happiness, clients and profits. Trademark myself as the Mistress of Social Media™ and stepped into a leadership role in my life and my community. Choosing a healthy lifestyle which again added more fun to my life. I’ve stopped dating men who are a suck on my energy and life and have been with an amazing, conscious man,  who is a constant positive contribution to all of me and I to him. I have a more profound relationship that is full of supportive energy and positivity with those family and friends I have chosen.

If you’re feeling overwhelmed, desperate, devastated, like there’s no way out and this is “just what life’s going to be like,” stop. All that is required is to choose something different. Do things different. Start with one thing a day.

I would highly recommend beginning with some free resources from Rikka.

Oh, and there are a bunch of free resources out there too:

Rikka Zimmerman:

 

 

 

 

 

 

 

I’d love to hear your comments. What do you love most about your life? What are you choosing to make it better every day?

Meghann Recommends: Networking in Denver

Networking is something that needs to be practiced. It does not come naturally to most and for those to whom it does come naturally, that doesn’t necessarily mean it is being done properly. This is a simple debate over quality vs. quantity. Entrepreneurs (especially those who have come to this world from the corporate world) tend to approach it with the attitude that the man with the most business cards at the end of each event wins. While it can be helpful that you know how to “work a room,” the question is – what kind of impression did you make on each person you came into contact with.

One of the reasons why I recommend Behind the Moon for networking in Denver is for the simple fact that the organization and its founder Sabrina Risley encourages building quality connections. There’s a reason why you begin to see familiar faces at the 13 monthly networking events Behind the Moon hosts – they want you to get to know, like, and trust fellow members. People in this community enjoy being around each other and they develop deeper relationships than what I’ve seen in other communities.

Another reason why I like Behind the Moon – their event hosts are well connected in the community and they host their event because they want to be a resource to the people who attend. They get to know the ‘regulars’ and are extremely welcoming to the new comers; they make everyone, whether a novice to networking, or a seasoned veteran, feel comfortable.

If you haven’t yet been to one of their events, or if you just haven’t been to one lately, I highly recommend you check out their calendar of events and check one out! You don’t have to be a member to attend!

What do you think is important when it comes to networking?

My Favorite Quotes of All Time


By the way, if I don’t have a name next to the quote it’s because I don’t know who said it… feel free to comment with the appropriate name so I can give credit where credit is due!

“The mind attracts that which it feeds upon.” Napoleon Hill

“If only closed minds came with closed mouths.”

“If you love something let it go free. If it doesn’t come back, you never had it. If it comes back, love it forever.” Doug Horton

“I don’t know how to put this, but I’m kind of a big deal.” Will Ferrell

“The mind is like a parachute, it only functions when open.”

“There is no such thing as a social media ‘campaign.’ A social media campaign is like a one night stand in a world where we are supposed to marry our clients.” Gary Vay-Ner-Chuk

“In the end, it’s not going to matter how many breaths you took, but how many moments took your breath away.” shing xiong

“Don’t wait. The time will never be just right.” Napoleon Hill

“If you’re not growing, you’re dying.”

“It’s hard to get lice out of your head, and there’s no easy cure for shaking off campaign-based thinking, either.” David Berkowitz

“If you’re getting involved in social media marketing, you must first accept the ‘business casual’ approach – 50% personal, 50% professional. Kind of like a mullet – business in the front, party in the back.” Meghann Conter, Founder of Your Social Source.

“If something is not happening for you it doesn’t mean it’s never going to happen. It means you’re not ready for it.”

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.” Charles Dickens

Please add your favorites in the comment section below :-)

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